It’s a thumbs up from me!
Recent 1 star reviews surprised me, I have been using this toothpaste on my 2 dogs, for over 2 years, without any problems. Both the dogs know what “teeth-time” means and are happy to have their teeth done. We only use a pea-sized amount for each dog once every other day. One of them used to suffer from plaque/discoloured teeth and had had several teeth removed by the vet; his teeth have stayed white, with no more loss, since we started cleaning.