Basket

Concept for Life Dry Dog Food

brand

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog.

1 - 24 of 28 products
1 - 24 of 28 products
1 - 24 of 28 products

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
3 Varieties from
 
£8.49
1.5kg
£8.49
£5.66 / kg
£8.07
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

Now when you buy selected 2 x 4kg or 2 x 12kg Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!

Delivery in 1-2 working days
13 Varieties from
 
£27.99
Adult German Shepherd (2 x 12kg)
Was
£90.98
£72.79
£3.03 / kg
Adult Large (2 x 12kg)
Was
£78.98
£63.19
£2.63 / kg
Adult X-Large (2 x 12kg)
Was
£76.98
£61.59
£2.57 / kg
Medium Sterilised (2 x 12kg)
Was
£94.98
£75.99
£3.17 / kg
Medium Sensitive (2 x 12kg)
Was
£90.98
£72.79
£3.03 / kg

Your benefits

Activate zooplus Repeat and save 5% every time
Trusted by over 10 million customers
Over 8000 products to choose from

Now when you buy selected 1.5kg Concept for Life Dry Dog Food, premium dry food developed for small adult dogs, with unique kibble size, you'll get 30% off!

Delivery in 1-2 working days
1 Varieties from
 
£5.19
Mini Sensitive (1.5kg)
Was
£7.49
£5.19
£3.46 / kg

Concept for Life Mini Puppy & Junior has been specially developed for puppies and junior dogs of small breeds (adult weight 1-10 kg) up to 12 months and for pregnant and lactating dogs.

Delivery in 1-2 working days
3 Varieties from
 
£7.49
1.5kg
£7.49
£4.99 / kg
£7.12
3kg
Individually
£14.98
£13.99
£4.66 / kg
£13.29
Economy Pack: 2 x 3kg
Individually
£29.96
£26.99
£4.50 / kg
£25.64

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
2 Varieties from
 
£8.49
1.5kg
£8.49
£5.66 / kg
£8.07
4kg

Sold out

£17.49
£4.37 / kg
£16.62
Notify me when available

Concept for Life Large Adult has been specially developed for the special needs of large dog breeds (final weight 26-44 kg) and offers optimally balanced, scientifically based nutrition.

Delivery in 1-2 working days
5 Varieties from
 
£1.49
100g
£1.49
£14.90 / kg
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£39.49
£3.29 / kg
£37.52
Economy Pack: 2 x 12kg
Individually
£78.98
£75.99
£3.17 / kg
£72.19

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
4kg
£17.49
£4.37 / kg
£16.62
Economy Pack: 2 x 4kg
Individually
£34.98
£32.49
£4.06 / kg
£30.87

Concept for Life Labrador Retriever Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of Labrador Retrievers. 

Delivery in 1-2 working days
4 Varieties from
 
£8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
Individually
£33.96
£31.49
£5.25 / kg
£29.92
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
3 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
3kg
Individually
£12.98
£11.99
£4.00 / kg
£11.39
Economy Pack: 2 x 3kg
Individually
£25.96
£22.99
£3.83 / kg
£21.84

Concept for Life Large Light has been specially developed for large dogs that tend to be overweight. Calorie-reduced formula, special satiety formula and high protein content to maintain muscle mass

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 
£7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£18.49
£4.62 / kg
£17.57
Economy Pack: 2 x 4kg
Individually
£36.98
£34.49
£4.31 / kg
£32.77

Concept for Life Large Sensitive has been specially developed to support the special nutritional needs of large dogs with sensitive digestion. Lamb as the only source of animal protein.

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition.

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
Individually
£88.98
£85.99
£3.58 / kg
£81.69

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
3 Varieties from
 
£5.49
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59
1kg

Sold out

£5.49
£5.49 / kg
£5.22
Notify me when available

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£39.49
£3.29 / kg
£37.52
Economy Pack: 2 x 12kg
Individually
£78.98
£75.99
£3.17 / kg
£72.19

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
4 Varieties from
 
£4.49
1kg
£4.49
£4.49 / kg
£4.27
4kg
Individually
£17.96
£15.99
£4.00 / kg
£15.19
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
Individually
£94.98
£91.99
£3.83 / kg
£87.39

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
2 Varieties from
 
£38.49
12kg
£38.49
£3.21 / kg
£36.57
Economy Pack: 2 x 12kg
Individually
£76.98
£73.99
£3.08 / kg
£70.29

Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.

Delivery in 1-2 working days
2 Varieties from
 
£45.49
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
21 Varieties from
 
£22.99
Labrador Sterilised (2 x 12kg)
Individually
£90.98
£87.99
£3.67 / kg
£83.59
Labrador Retriever Adult (2 x 12kg)
Individually
£90.98
£87.99
£3.67 / kg
£83.59
Golden Retriever Adult (2 x 12kg)
Individually
£90.98
£87.99
£3.67 / kg
£83.59
Boxer Adult (2 x 12kg)
Individually
£92.98
£89.99
£3.75 / kg
£85.49
German Shepherd Adult (2 x 12kg)
Individually
£90.98
£87.99
£3.67 / kg
£83.59

Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-2 working days
4 Varieties from
 
£8.49
1.5kg
£8.49
£5.66 / kg
6kg
Individually
£33.96
£31.49
£5.25 / kg
12kg
£46.49
£3.87 / kg
£44.17
Economy Pack: 2 x 12kg
Individually
£92.98
£89.99
£3.75 / kg
£85.49

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-2 working days
3 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
2 x 1.5kg
Individually
£12.98
£11.99
£4.00 / kg
£11.39
Economy Pack: 4 x 1.5kg
Individually
£25.96
£22.99
£3.83 / kg
£21.84

High premium, complete dry food for overweight medium breed dogs. With 15% fewer calories to help your dog to maintain a healthy weight and with a high animal protein content.

Delivery in 1-2 working days
1 Varieties from
 
£45.49
12kg

Sold out

£45.49
£3.79 / kg
£43.22
Notify me when available

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 
£6.49
1.5kg
£6.49
£4.33 / kg
£6.17
6kg
Individually
£25.96
£23.49
£3.91 / kg
£22.32
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
Individually
£90.98
£87.99
£3.67 / kg
£83.59