At zooplus, we believe in celebrating pet love every day. And our community of 1,200 colleagues is not just passionate about providing the best possible care for pets; we are also committed to protecting the planet they call home and support the people who take care of them. This is why we have made both social and environmental stewardship a core part of our mission. From sourcing eco-friendly products or implementing energy-efficient practices to giving back to the communities we operate in: we believe that the only way forward is to take care of pets, people and planet simultaneously.
With the zooplus 2023 paw print update on our actions and our achievements in giving back, championing a healthy planet and advocating for diversity, we want to outline the impact we have driven in the past year. We want to show where we have left a positive mark, driving change for a better tomorrow, and where we have been working on minimising our paw print for the same reason.
As a proud member of the Pet Sustainability Coalition since 2021, zooplus is committed to implementing sustainable business practices that minimise our impact on the environment and the communities where we do business. We believe sustainability is a critical component of a successful business strategy and are proud to show how we are taking steps towards a more durable future for our customers and the pets they love.
Geoffroy Lefebrve, CEO
Our passion at zooplus lies in celebrating pet love every day. While you take care of your cherished companions, we are here to take care of any concerns or doubts you might have: Love your pet, trust us with the rest.
Our profound expertise, diverse skillset and extensive network empower us to deliver exceptional care, ensuring your pet is always in the best hands.
Almost 11 million pet parents chose zooplus as their trusted go-to partner for any pet care essentials. We estimate that we brought joy and happiness to more than 7 million cats, close to 4 million dogs and countless rodents, birds, fish and horses in the past year.
Driven by our unwavering commitment to helping those less fortunate, we have made significant donations to charitable causes throughout 2023, totalling more than € 1.6 million.
Our loyalty program zoopoints empowers our customers to make a direct impact on animal welfare by donating to animal shelters. Through our customers’ the incredible support, more than € 1.2 million have been donated to 125 different animal shelters.
Our teams demonstrated vigorous social stewardship through various volunteering events, generously donating their time, energy and a tremendous amount of passion.
We dedicated time and work during 4 shelter assisting in anything from cleaning aviaries, trimming trees or walking shelter dogs. And of course, we provided our companionship to the pets onsite, awaiting their future forever homes.
We are taking a holistic approach to lowering our carbon footprint by thoroughly measuring it, cutting emissions throughout our operations, and using carbon credits for compensating emissions.
We measure our carbon footprint according to the Greenhouse Gas Protocol, giving us a clear understanding of our emission hotspots. Over 95% of emissions originate from our supply chain, primarily from the manufacturing and transportation of the goods we sell.¹
¹ Latest calculation based on 2022.
² Our full project portfolio is accessible online.
In e-commerce, circularity is key to sustainable business practices. We lower our environmental footprint by reducing, reusing and recycling materials, which enables us to decrease waste and conserve finite resources at the same time.
Innovative upgrades in our warehouse technology have helped us considerably reduce the amount of packaging material needed for each parcel. For instance, we have decreased the use of tape by 15% and filling material by more than 20%.
At zooplus, we firmly believe that a diverse workforce of individuals with different backgrounds and perspectives fosters a culture of creativity and innovation. That is why we place great emphasis on strengthening a diverse and inclusive environment for everyone.
We take enormous pride in having a workforce that is equally balanced between women and men, with women accounting for 50% of our employees. Our strong representation of women in leadership positions, an overall share of 40%, demonstrates our commitment to providing equal opportunities for all.
Additionally, we highly value cultural diversity, with our workforce of 1,200 employees representing 74 different nationalities.
Our internal women´s empowerment group zoofemme puts tremendous efforts in strengthening gender equality beyond the status quo.
Driven by the voluntary commitment of the passionate zoofemme founders and ambassadors, the group went above and beyond in 2023 to organise networking and educational events for women in our workforce, inspiring talks by prominent female leaders and participation in the herCAREER job expo - amounting to an impressive 8 organised events in total.
Our employee-driven internal LGBTQ network Pride in the zoo campaigns for LGBTQ rights. The team has organised various events across our offices to advocate for inclusion and emphasise the importance of diversity.
Additionally, we collaborate with LGBTQ organisations such as Hosi Wien and have implemented robust antidiscrimination policies to ensure a safe and welcoming business environment.
We have high ambitions for the coming years, starting with the fierce continuation of our unwavering support for animal welfare organisations, the cornerstone of our sustainability ethos.
In addition to our strong dedication to animal well-being, we are devoted to placing even greater emphasis on fostering a diverse and inclusive environment, where everyone feels valued and respected. To address our environmental responsibility, we have initiated the evaluation of science-based carbon reduction targets to guide our decarbonisation efforts. This will encompass further renewable energy adoption, enhanced efficiency in IT and logistics and intensified circularity practices related to our packaging.
Both decarbonisation and circularity play a crucial role in expanding our assortment to include more sustainable choices, building upon our current sustainable selection that ranges from plant-based cat litter, to vegetarian food and snacks, to toys made from recycled materials.
We are confident that together, we can make a paw-sitive impact on the world, benefiting pets, people and our planet.