10kg/9kg Concept for Life Dry Cat Food - 20% Off! *
Adult British Shorthair (9kg)
Now when you buy selected 9kg/10kg of Concept for Life dry cat food in a range of varieties tailored to meet your cat's nutritional needs, you'll get a 20% off!...further information
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Was £59.97
£47.99
£5.33 / kg
Delivery in 1-2 working days more
Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Product description
Now when you buy selected 9kg/10kg of Concept for Life dry cat food in a range of varieties tailored to meet your cat's nutritional needs, you'll get a 20% off!
This promotional offer applies only to the listed variants starting with 1342373.xx (.xx = variant identifier)The basis of a long and active cat life is a species appropriate, balanced diet. Concept for Life dry cat food provides your cat with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. No matter whether your pet is a specific breed, a young kitten, a senior cat getting on in years, a house cat or one that spends time outside; Concept for Life provides your cat with a balanced, premium nutrition at a great price. Based on a holistic approach, it promotes good health and well-being, while taking your cat’s dietary requirements into account. Concept for Life dry cat food was developed together with vets and provides your cat with all it needs for a healthy, happy life.
Concept for Life cat food is tailored nutrition for your pet.
All varieties contain functional components such as the exclusive Stay-Clean™ complex which helps to reduces bacterial plaque formation and dental tartar. The special plant fibres help to mechanically clean the teeth. The Vitamin B complex with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids can help to promote glossy fur and soft skin. Concept for Life can help to prevent the formation of hairballs. It contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which helps support the natural expulsion of swallowed hair. The calorie content is optimally adapted to help your cat maintain its ideal weight, no matter how old or young your pet is.
Concept for Life Dry Cat Food at a glance:
- Balanced nutrients: Contains all the important proteins, fats, fibre, vitamins and minerals you cat needs for a healthy life.
- Dental Health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
- Fur & Skin:
The vitamin B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids may help to promote glossy fur and soft skin in your cat. - Hairball Function: Concept for Life can help to prevent the formation of hairballs. It contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which supports the natural expulsion of swallowed hair.
- Developed together with vets
- High meat content
- Rice is the only source of carbohydrates – free from wheat, corn and soya
- With essential taurine
Concept for Life is a unique and scientific nutritional concept, which focusses on your cat’s individual well-being and dietary requirements at all life stages.
Concept for Life – tailored nutrition for your pet.
Please note: the 9kg bags in this offer are in the form of 3 x 3kg bags.
More information on individual varieties, including ingredients and feeding recommendations, can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.
Ingredients
Go to analytical constituents
More information on individual varieties, including ingredients and feeding recommendations, can be found here:
Analytical constituents
| protein | 34.0 % |
| fat | 18.0 % |
| fibre | 5.0 % |
| ash | 7.2 % |
| calcium | 1.2 % |
| phosphorus | 1.0 % |
| magnesium | 0.09 % |
| potassium | 0.82 % |
| sodium | 0.5 % |
| omega-3 fats | 1.12 % |
| omega-6 fats | 3.65 % |
| eicosapentaenoic acid | 1.64 g/kg |
| docosahexaenoic acid | 1.47 g/kg |
Feeding guide
More information on individual varieties, including ingredients and feeding recommendations, can be found here:
Reviews
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Overall Rating (95)
Latest user reviews
13/04/24|Anete
Kittens love it.
I have two siblings kittens that were brought up with whiskas but were trying to look for a better option to provide them.
Boy is not fussy but girl is a bit more picky and would like whiskas dry food much on its own. This one they love it. Both been going for it like crazy asking for more. No toppings needed.
10/04/24|Chiara
My kittens loved it
When my kittens were 3/4 months old I shifted from Purina (pink pack) to this, and they were definitely happier! I remember the first time they tried it - they just devoured it! More expensive but it was worth.
06/04/24|Nina Harrison
Amazing!
I have 7 indoor cats, all spayed/neutered. I finally found a food all 7 will eat and get on well with. But at over £80 a bag, every 3 weeks, I was trying to find someone more affordable but still high quality. With no previous reviews, I took a chance on this stuff. And all cats love it! Half the price and no issues. Highly recommend this cat food!
23/03/24|Amy
Happy cats
Great food for my cats, they both seem to be benefiting well from it.
21/03/24|Karen
Chuncky kibbles
My non breed moggies love these treats. I can shake the biscuits tub and they will come running. Many years back my cat's became addicted to the Royal Canin MC kibbles but these are a very acceptable more affordable option. Also great for keeping their teeth clean. Thanks Zooplus.
09/03/24|Debs
Wonderful choice
After always giving our Elvis Royal Canin British Shorthair biscuits, I was loathe to change. I saw these and liked the ingredients better. Well he absolutely went mad for them and wolfed them down. A huge success and will definitely re-order.
20/02/24|Diana
Great biscuits
I have struggled to find a dry food that my cat will eat that does not upset his tummy. This is the first biscuit that he has tried to break in to the bag that arrived yesterday. So I have taken a chance and switched him instead of weaning on to new biscuits. He loves them. So there has been no eruptions in the litter tray so far. Usually there is an immediate reaction. So relieved to have finally found biscuits that suit him. (I have tried a lot)
12/02/24|Paula
Great kitten food
Great ingredients and price. The only dry food my kitten eats!
31/01/24|Krystal
Kitten enjoys food
My kitten seems to enjoy this food and it fills him up to the point he's not looking for food constantly like he was with normal kitten food.
09/01/24|Chiara
My kittens love it
Bought two bags of this product for my kittens when they were nearly 4 m.o. They seem to prefer it to Purina dry food, so I am not sure whether to keep buying it - even if they are five months old now. Whenever I pour this food into their bowl, they scoff it right away, whilst the Purina dry food in the pink pack seems less appealing (especially to one of them).
28/12/23|Ruth
Great for teeth
My cat loves this food - she cries for biscuits every morning and never leaves a single one behind. The large biscuits keep her teeth in good health and she seems to like the flavour.
13/12/23|Linda
My fussy cat eats this!
My cat is almost 15. He's always been a fussy eater, this is the first biscuit that he eats, almost to the last biscuit. It's great not to have to throw food out!
05/11/23|Bianca
Great for my Sphynx kitten
She loves it and has never had any issues with it
20/10/23|JC
Very Good
My kitten has been getting this mixed in with another dry food since he was with the breeder. He's now approaching 6 months and still really love this. He is drawn to his dry food a lot more when this is in it.
I am going to test him out on just this and see how he does.
27/09/23|Chris
Happy Cat!
This review is similar to one written for the wet food which my cat consistently enjoys and he is much happier and healthier now than when struggling to get him to eat previous foods. He equally enjoys a little of
this dry food as well as the wet. Glad to have found both.
20/08/23|Judith
Adored by my Birman
My Birman will not eat anything other than this food. She has always been an extremely fussy eater so thank goodness for this food as she loves it. I have 5 other cats, all Siberians, with huge appetites. I therefore have to feed separately from the others in case they pinch her food!
10/08/23|Lesley
Excellent
At last a food my cats enjoy, and it doesn’t give them diarrhoea!! My three cats are thriving on this.
06/07/23|Cris
Fantastic find!
We have rescue Persian cats, 7 in total, each with their own sensitivities and issues. After years or trialling new things, this is the first time my cats are toileting ‘scoopable poops’. All of my babies appear to love it and there is rarely a biscuit left, even my oldest girl that will only eat wet (a different flavour each eve or she refuses) eats this, she has never touched dry food until now!
Absolute steal of a price too at £20 less than Royal Canin Sensible.
5stars!
12/05/23|OnionBhajee
Swapped from Sanabelle
My guys got fed Sanabelle since birth (2 years) though one of them went recently and got bloods taken at vets, vet said protein levels were just fine from him and that was on being fed just Sanabelle.
Recently just fancied a change for them, with this Concept for Life food I gave them a bit to try on its own and they chomped it. There was no need to mix old +new food/transition etc.
They scoff this stuff they seem to love it so I'm going to change to this.
08/05/23|Julie Dunn
Excellent
My cat loves this. Bowl is empty every time. Great price and excellent value.
Thank you for your review
Thank you for taking the time to review this product. Here at zooplus we check each review individually so your review will not appear immediately. We publish all reviews that are acceptable within our netiquette guidelines. Please see our Review Publication Policy for further information.
*RRP= Recommended Retail Price ** Conditions apply
