BETA Senior Chicken

14kg
: 5/5
(6)

A dry food for the changing needs of senior dogs, with plenty of essential protein, enriched with vital nutrients that support mobility, heart and immune system in later years.

...further information
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
BETA Senior Chicken
zooplus RepeatLearn More
  • Save 5% on all zooplus Repeat items
  • Flexible adjustment of delivery intervals
  • Amend, pause or cancel at any time
Choose item (2 options)
RRP* £41.29
Our Price £31.49
£2.25 / kg
zooplus RepeatLearn More
  • Save 5% on all zooplus Repeat items
  • Flexible adjustment of delivery intervals
  • Amend, pause or cancel at any time
Delivery in 1-2 working daysmore
All prices include statutory VAT. Additional shipping costs may apply.
Frequently bought together
BETA Senior Chicken 14kg
BETA Adult Chicken 14kg
Total price £0.00
Buy all £0.00

BETA Senior Chicken

14kg

RRP* £41.29
Our Price £31.49
£2.25 / kg

Product description

A dry food for the changing needs of senior dogs, with plenty of essential protein, enriched with vital nutrients that support mobility, heart and immune system in later years.

Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives.

 

PURINA BETA Senior at a glance:

-       New improved recipe!

-      Chicken as the primary ingredient

-      Made with selected natural ingredients and no artificial colours, flavours or preservatives

-      With natural prebiotic proven to help improve digestive health

-      Dual shape and size kibble for slower chewing

-      Tailored nutrition to support healthy ageing for your senior dog

-      Made in the UK:proudly made in our Suffolk factory

-      Joint mobility:with omega-3 fatty acids to help support healthy joints

-      Heart care:with essential amino acids to help support vital organ function

-      Healthy immune system:with antioxidants to help support natural defences

 

Naturally Tailored Nutrition

Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life.

BETA®: Free the Real Dog Inside

 

Real Dog Story

“When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. And his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!” - Andrew, from Carshalton

Which Type is Yours?

To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging: 

#RealDogs

 

THE BUDDY 

-      They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

THE JESTER 

-      Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game. 

THE THRILLSEEKER 

-      They just love to dive right in. Splashing, swimming, rolling, and the messier the better!  

THE FOODIE 

-      They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. 

THE CHASER  

-      They were born to move – fast! That’s why they need to run, track and retrieve.   

THE EXPLORER 

-      Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Ingredients

Go to analytical constituents

Ingredients:

Chicken meal (29%), wheat*, corn*, wheat middling, poultry fat, dried beet pulp, minerals, dried chicory root* (1%), digest, fish oil, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (21,200 IU), vitamin D3 (1200 IU), vitamin E (100 IU), ferrous sulphate monohydrate (88mg), calcium iodate anhydrous (2.2mg), cupric sulphate pentahydrate (9mg), manganous sulphate monohydrate (6mg), zinc sulphate monohydrate (120mg), sodium selenite (0.21mg).

Antioxidants.

 


Analytical constituents

protein25.0 %
fat8.0 %
fibre2.5 %
ash7.5 %
omega-3 fats0.2 %

Feeding guide

Feeding recommendation:

Dog’s bodyweight

Normal activity (g/day)

More active (g/day)

5kg

115

130

10kg

185

210

15kg

240

275

20kg

290

330

25kg

335

385

30kg

380

435

35kg

425

485

40kg

460

530

45kg

500

570

50kg

535

615

55kg

570

655

60kg

605

695

65kg

640

730

70kg

670

770

 

 

The recommended feeding amounts are guidelines only and should be adjusted according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly. 

Introduce BETA gradually over 7 days.

 

 

Reviews

BETA Senior Chicken
: 5/5
Overall Rating (6)
: 5/5
(5)
: 4/5
(1)
: 3/5
(0)
: 2/5
(0)
: 1/5
(0)
Learn how we manage reviews

Customer Photos

BETA Senior Chicken
23/09/24
: 4/5
Not keen
I thought this a wonderful product but the dogs disagree. I've persisted, including mixing it with other kibble, but they are judging this as their least favourite. They are big fans of any sort of doggy junk food, cheap kibble and horror food in general. I dont think its this product - I think its them. Note: these are all rescued street dogs who have in the past eaten duvets, poo and plants. ts not you Beta - I repeat, its them.
14/05/23|Alison
: 5/5
Great nutrition support for my older dogs
My older dogs love this food. I feed it to them solely as it is fully complete & nutritionally balanced. It is great to be able to buy it in large sized bags & is very economic, especially with the bundle offer
25/09/20|fiona townsend
: 5/5
great product
tried other rival dog foods, all good. but this one is real value for money. our 9yr old cocker spaniel still runs forever!!!
14/11/19|Jake
: 5/5
Good quality dog food i have no trouble recommending
Tried lots first thing then, got Beta never change for 35 years. Good quality that does not change bag to bag.
09/11/18|Allan Rose
: 5/5
Our chocolate lab loves it
We've been feeding our beloved chocolate lab Purina beta all her life, the last few years on the senior, she's turned 13 now and fit as a fiddle, out running 2 year olds, surely that says something about the quality and nutritional content?.
28/10/13|R Barclay
: 5/5
Great
My dog has always eaten this brand and loves it.