Special Price!
12kg Concept for Life Dry Dog Food - Special Price! *
Medium Sterilised (12kg)
Special Price!
Now when you buy selected 12kg bags of Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!...further information
Choose item (12 options)
Choose item (12 options)
Medium Adult (12kg)Was £44.49
£39.99
£3.33 / kg
X-Large Adult (12kg)Was £38.49
£34.59
£2.88 / kg
Labrador Retriever Adult (12kg)Was £45.49
£40.89
£3.41 / kg
German Shepherd Adult (12kg)Was £45.49
£40.89
£3.41 / kg
Boxer Adult (12kg)Was £46.49
£41.79
£3.48 / kg
Golden Retriever Adult (12kg)Was £45.49
£40.89
£3.41 / kg
Medium Sterilised (12kg)Was £47.49
£42.69
£3.56 / kg
Medium Sensitive (12 kg)Was £45.49
£40.89
£3.41 / kg
Large Sensitive (12kg)Was £45.49
£40.89
£3.41 / kg
Medium Light (12kg)Was £45.49
£40.89
£3.41 / kg
X-Large Junior (12kg)Was £44.49
£39.99
£3.33 / kg
Large Senior (12kg)Was £45.49
£40.89
£3.41 / kg
Was £47.49
£42.69
£3.56 / kg
Delivery in 1-2 working days more
Delivery time information
Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
Return Policy more
All prices include statutory VAT. Additional shipping costs may apply.
Frequently bought together
Total price
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Product description
Now when you buy selected 12kg bags of Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!
This promotional offer applies only to the listed variants starting with 1342929.xx (.xx = variant identifier).The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.
Concept for Life – tailored nutrition for your pet.
More information about the individual varieties can be found here:
* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.
Ingredients
Go to analytical constituents
More information about the individual varieties can be found here:
Analytical constituents
| protein | 24.0 % |
| fat | 14.0 % |
| fibre | 2.5 % |
| ash | 6.6 % |
| calcium | 1.15 % |
| phosphorus | 0.95 % |
| sodium | 0.35 % |
| omega-3 fats | 0.64 % |
| omega-6 fats | 3.2 % |
Feeding guide
More information about the individual varieties can be found here:
Reviews
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Overall Rating (110)
Latest user reviews
25/10/24|Jo
Saints love it
I have 2 Saints and they both love this food. I have one that is sensitive to chicken so they can’t have the giant breed version. No issues with this at all
07/02/24
Tummy saver
My lurcher boy suddenly developed tummy troubles; fed him fresh chicken / fish with rice until he was better then gradually put him back onto his normal diet. Tummy troubles came back with a vengeance so decided to try him on Concept for Life (my greyhound used to be on it too when he was poorly ) mixing the dried kibble with tinned gastrointestinal food. He’s been on it for a couple of weeks now and his tummy is 100% good. As an added bonus he enjoys the food too. I can’t praise it enough….
03/01/24|Judith
Excellent.
My dogs are fussy but they enjoyed it.
18/04/23|Daiva
Love it
My 11months labrador loves this food
24/03/23|Sydney
Great for fussy eaters
I swapped my Newfypoo to Concept for Life 2 years ago after trying lots of different brands as she is so fussy .
She now clears her bowl every time.
15/01/23|Theresa
Happy customer
We had been feeding our fur baby the Concept For Life Medium dry food which we were happy with. It was only natural when she was spayed that we decided to change her to Concept For Life Medium Sterilised dry food. She transitioned to the Medium Sterilised food with absolutely no issues and she’s still very happy.
24/09/21|Kay
Junior large breed
My Doberman pup loves this food and seems to be suitable for her sensitive stomach.
23/04/21
Rv
My boxer loves it, less expensive than Royal Canin which she had from when she was little. She tolerated the changeover really well and it didn't give her plaque which has happened before during changeover periods. All in all, it's amazing
Originally published in zooplus.fr
30/03/21
very good
For my dog it works much better than royal canine hypo, he doesn't have any problems anymore
Originally published in zooplus.ro
17/03/21
For Life Shepherd
Great experience with this food, my dog loves eating it, has no trouble digesting it, and his coat is shiny and healthy. Smell is pretty good too, nothing bad to say about it.
Originally published in zooplus.de
16/03/21
x large kibble 3 cm
this X LARGE kibble is dearly loved by my dog. No more bad breath, poos are firmer and bigger too. I am truly happy with this X LARGE kibble which I couldn't find with any other brand, shame....
Originally published in zooplus.fr
14/03/21
Good size for large breed
My 1.5 years GSD can be quite picky with her food. Can change her mind after several tries but not with this kibble. May try the Concept for Life Lite for my next order to see if she likes that too.
13/03/21
Kibble well suited to the boxer
JAROD, my 7 year old, is a real glutton, and this kibble forces him to take his time; which means, better digestion ! And he absolutely loves the stuff.
I'm very happy to have discovered this dry food which forces my dog to eat properly, not to just inhale his food. I would definitely recommend it !
Originally published in zooplus.fr
04/03/21
Just great
We have been using this food since our dog was one and a half and I have to say it's been absolutely amazing. The Light-Version has been my favourite so far because it absorbs water really quickly. The normal version takes much longer. The dry food is very popular at home, agrees well with our dog, and doesn't give him gas.
Originally published in zooplus.de
22/02/21
Large dry chunks
Very different from all previous dry food we've had. These are XL and as described they would be better for a boxer who dares to gobble.
My boxer is happy with it and the price is not too bad, so I will order it again
Originally published in zooplus.nl
04/02/21
Great
Amazing value for money. I've been feeding my dog this since we got him (he was a 4 year old rescue).
Great digestibility.
Originally published in zooplus.de
15/01/21
Order
I'm very happy this time!
28/12/20
Concept for Life Large Sensitive
My Irish Wolf Hound and German Shepherd get on really well with this food. My wolf is very sensitive but has had no issues with this. Firm poos, right amount/frequency.
Originally published in zooplus.de
27/12/20
Excellent results
My Labrador got food from a different brand since he was two months old (he's 5 years old now). He always lost lots of hair which I thought was normla at the time... I decided to switch to Concept for Life because of the appealing price and now he barely loses another hair.
I'm very satisfied with the switch. I can definitely recommend this food.
Originally published in zooplus.es
14/12/20
Mali Mix
I have a Mali Mix who's 4 years old. I've been giving him this food for around a year. It's great as a dry food, and our 35kg lady loves chewing through the larger than average kibble. I also use it as a treat on our first walk. A great food. Highly recommended.
Originally published in zooplus.de
