Concept for Life Dry Dog Food

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your dog.

1 - 24 of 29 products
1 - 24 of 29 products
1 - 24 of 29 products

Now when you buy selected 1kg/1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-2 working days
19 Varieties from
 £3.39
Mini Sterilised (1kg)
Was £4.29
Now £3.39
£3.39 / kg
Mini Adult (1.5kg)
Was £7.49
Now £5.99
£3.99 / kg
Large Light (1.5kg)
Was £7.49
Now £5.99
£3.99 / kg
Medium Adult (1.5kg)
Was £7.49
Now £5.99
£3.99 / kg
Medium Sensitive (1.5kg)
Was £7.49
Now £5.99
£3.99 / kg

Now when you buy selected 2 x 4kg or 2 x 12kg Concept for Life Dry Dog Food, in a range of flavours and with tailored recipes, you'll pay a Special Price!

Delivery in 1-2 working days
15 Varieties from
 £28.79
Adult German Shepherd (2 x 12kg)
Was £97.98
Now £78.39
£3.27 / kg
Adult Large (2 x 12kg)
Was £88.98
Now £71.19
£2.97 / kg
Adult X-Large (2 x 12kg)
Was £90.98
Now £72.79
£3.03 / kg
Medium Light (2 x 12kg)
Was £94.98
Now £75.99
£3.17 / kg
Medium Sterilised (2 x 12kg)
Was £96.98
Now £77.59
£3.23 / kg

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Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 £8.99
1.5kg
£8.99
£5.99 / kg
£8.54
4kg
£20.99
£5.25 / kg
£19.94
Economy Pack: 2 x 4kg
individually priced £41.98
Now £39.49
£4.94 / kg
£37.52

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
23 Varieties from
 £14.99
Labrador Sterilised (2 x 12kg)
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57
Labrador Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Golden Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
German Shepherd Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
French Bulldog Adult (2 x 4kg)
individually priced £35.98
Now £33.49
£4.19 / kg
£31.82

Now when you buy selected 1.5kg bags of Concept for Life dry dog food for all ages, which provides your dog with tailored nutrition, you'll get it for a special price!

Delivery in 1-2 working days
4 Varieties from
 £6.69
Medium Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
Large Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
X-Large Junior (1.5kg)
Was £7.49
Now £6.69
£4.46 / kg
Mini Junior (1.5kg)
Was £7.99
Now £7.19
£4.79 / kg

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.99
£3.75 / kg
£42.74
Economy Pack: 2 x 12kg
individually priced £89.98
Now £86.99
£3.62 / kg
£82.64

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
4kg
£17.99
£4.50 / kg
£17.09
Economy Pack: 2 x 4kg
individually priced £35.98
Now £33.49
£4.19 / kg
£31.82

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-2 working days
5 Varieties from
 £1.49
100g
£1.49
£14.90 / kg
£1.42
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£19.49
£4.87 / kg
£18.52
Economy Pack: 2 x 4kg
individually priced £38.98
Now £36.49
£4.56 / kg
£34.67

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44

Premium dry food to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints & weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
12kg
£45.49
£3.79 / kg
£43.22
Economy Pack: 2 x 12kg
individually priced £90.98
Now £87.99
£3.67 / kg
£83.59

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
4 Varieties from
 £5.99
1kg
£5.99
£5.99 / kg
£5.69
4kg
individually priced £23.96
Now £21.49
£5.37 / kg
£20.42
12kg
£50.99
£4.25 / kg
£48.44
Economy Pack: 2 x 12kg
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
3kg
individually priced £14.98
Now £13.99
£4.66 / kg
£13.29
Economy Pack: 2 x 3kg
individually priced £29.96
Now £26.99
£4.50 / kg
£25.64

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-2 working days
2 Varieties from
 £4.29
1kg
£4.29
£4.29 / kg
£4.08
4kg (4 x 1kg)
individually priced £17.16
Now £14.99
£3.75 / kg
£14.24

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
4 Varieties from
 £4.79
1kg
£4.79
£4.79 / kg
£4.55
4kg
individually priced £19.16
Now £16.99
£4.25 / kg
£16.14
12kg
£48.49
£4.04 / kg
£46.07
Economy Pack: 2 x 12kg
individually priced £96.98
Now £93.99
£3.92 / kg
£89.29

Formulated to suit nutritional needs of adult German Shepherds, this dry food with natural cartilage nutrients helps strengthen the body's defences. Aids healthy digestion, skin & fur.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

High premium dry food for puppies, young dogs and pregnant dogs. Formulated for small breeds, this easy-to-digest kibble promotes healthy development & supports natural defences.

Delivery in 1-2 working days
3 Varieties from
 £7.99
1.5kg
£7.99
£5.33 / kg
£7.59
3kg
individually priced £15.98
Now £14.99
£5.00 / kg
£14.24
Economy Pack: 2 x 3kg
individually priced £31.96
Now £28.99
£4.83 / kg
£27.54

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£50.49
£4.21 / kg
£47.97
Economy Pack: 2 x 12kg
individually priced £100.98
Now £97.49
£4.06 / kg
£92.62