Markus Mühle TRUE NATURE
15kg
TRUE NATURE dog food is made with chicken from Swiss farms which guarantee species appropriate, humane breeding, Arctic sea fish & steamed potatoes....further information
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£61.99
£4.13 / kg
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Deliveries take place within 1-2 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days. In ‘my zooplus’, you can track the status of your order at any time from receipt of order to delivery.
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Markus Mühle TRUE NATURE
15kg
£61.99
£4.13 / kg
Product description
TRUE NATURE dog food is made with chicken from Swiss farms which guarantee species appropriate, humane breeding, Arctic sea fish & steamed potatoes.
TRUE NATURE (previously: Lupo Natural) is a cold pressed dog food, made using only the finest ingredients to create a modern dog food based on the principals of our nature & animal welfare philosophy. The chicken, which is sourced only from Swiss farms which guarantee humane breeding methods, as well as the tasty Arctic sea fish, steamed potatoes and delicious Alpine herbs make TRUE NATURE into something very special. It is the first dog food made according to such a far-reaching philosophy and only uses meat from animals bred in species appropriate conditions. We also make a donation from every purchase to various animal welfare projects. The pure, natural Aquamin-Vitamin complex provides your pet with essential vitamins, minerals and trace elements.TRUE NATURE dog food is made in harmony with nature and animal welfare.
- Animal rights tested: Swiss chickens are a great source of protein, low in allergens and low fat. They are sourced from selected Swiss farms which guarantee species appropriate, humane breeding.
- When you purchase 15kg of TRUE NATURE, we make a donation to an animal welfare project
- Natural Aquamin-Vitamin-Complex: Made using only vitamins, minerals and trace elements from the sea. TRUE NATURE does not contain any artificial additives.
- Guaranteed cold pressed, to protect essential vitamins, enzymes and microorganisms.
- Balanced content of essential omega-3 and omega-6 fatty acids from cold pressed vegetable oils, and Arctic sea fish for healthy skin and shiny fur.
- Increased levels of valuable secondary phytonutrients from a selection of Alpine herbs
- Gluten-free, easy to digest carbohydrates and plant fibre blend made from steamed potatoes , brown rice and parsnips.
- Contains no GM ingredients, chemical colourings, synthetic preservatives or taste enhancers.
- Environmentally friendly packaging
Aquamin-Vitamin-Complex: The natural vitamin revolution from the depth of the ocean. This pioneering Aquamin-Vitamin-complex contains valuable vitamins, minerals and trace elements extracted from fruits of the sea such as seaweed, mussels, Arctic sea fish and shell fish. All ingredients in TRUE NATURE, including vitamins, minerals and trace elements, are 100% from natural sources and provide your dog with the nutrients it needs for a healthy, happy life. All TRUE NATURE products are regularly tested by independent laboratories
Please note: TRUE NATURE is made entirely without chemical additives or genetically modified ingredients. This is reflected in TRUE NATURE's shorter shelf life of 6 months.
Ingredients
Go to analytical constituents
Ingredients:
Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract.
Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract.
Natural vitamins and trace elements:
Vitamin A (9,500 IU/kg), vitamin D (950 IU/kg), vitamin E (90 mg/kg), vitamin B1 (3.5 mg/kg), vitamin B2 (7 mg/kg), vitamin B6 (4.2 mg/kg), vitamin B12 (42 mcg/kg), biotin (200 mcg/kg), folic acid (0.35 mg/kg), niacin (21 mg/kg), vitamin C (100 mg/kg), pantothenic acid (7 mg/kg), choline (1.000 mg/kg), iron (180 mg/kg), cobalt (1 mg/kg), manganese (40 mg/kg), selenium (0.25 mg/kg ), copper (6.5 mg/kg), zinc (65 mg/kg), iodine (1.6 mg/kg).
Additives:
According to the manufacturer no artificial additives have been used
Analytical constituents
| protein | 24.0 % |
| fat | 9.6 % |
| fibre | 5.7 % |
| ash | 7.8 % |
| calcium | 1.25 % |
| phosphorus | 0.88 % |
| magnesium | 0.12 % |
| potassium | 0.75 % |
| sodium | 0.39 % |
Feeding guide
Feeding recommendation:
Markus Mühle TRUE NATURE is a complete dry dog food.
Please note: Markus Mühle TRUE NATURE has quite a large kibble size. If you are feeding small or mini breeds, you can break the kibble up by adding water.
The recommended feeding amount is approximately 1.2% of your adult dog's body weight*. Please note that these are guidelines only. Actual feeding amounts depend on your pet's age, breed, activity levels and other circumstances.
Monitor your pet's weight and adjust feeding amounts as required.
Fresh water should be provided at all times.
*The recommended amount of food per day for young dogs can be up to 2.5% of its body weight.
| Dog's weight | Daily amount |
| 5kg | 60-80g |
| 10kg | 120-140g |
| 15kg | 180-200g |
| 20kg | 240-260g |
| 25kg | 300-320g |
| 30kg | 360-380g |
| 35kg | 420-440g |
| 40kg | 480-500g |
| 45kg | 540-560g |
| 50kg | 600-620g |
Reviews
Overall Rating (19)
Latest user reviews
04/05/23|Ginny
Excellent dog food
Willow has been on this food for nearly 10 years and loves it although to be fair she'd eat anything. However at nearly 10 years everyone she meets thinks she is a puppy.
25/11/21|MRB
Chow Loves
I've only ever fed my chow chow boy cold pressed food, he's been doing great with Lukullus beef and trout but they have switched up the ingredients so am put off by the corn content. This brand is much more pricey but he seems to love it much more, cleans the bowl and his coat is always amazing on it and has the best main ever even his groomer says its the best she's seen and I believe its the food for sure. I tried the other Markus Muhle green bag but his stools were a little off.
13/12/20|Adam Mick
Best cold press dog food!
After trying 5 different Markus Muhle flavours, my Rottie seems to prefer this and his coat is super shiney, hardly any smell from stools so thats a plus! Worth the money for free range chicken + high meat content. Will be sticking with this for now :)
03/03/20|Francesco
Lupo dry food
My rotty loves it...
It's really good food and we are happy about it.
10/05/17|Roger Waldren
Fantastic dog food
This is by far the best dog food I've found, I have a rottie and his coat is fabulous, he's never had any stomach problems. He can't wait to get at it, like others we also found feeding instructions difficult to understand. Had to give 50% more per feed and now he is totally satisfied and happy.
27/06/16
Extremely satisfied!
We've got 2 Rottis and have tried lots of different foods, but we always come back to Lupo Swiss Chicken. Their coats just gleam and no tummy troubles either.
This food gives them everything they need!
Originally published in zooplus.de
11/01/16|Rach
Ended up giving it away to be used as mixer
I wrote a previous review about how much weight my dogs lost on this, and in error gave it 5 stars. It took them a month to recover. Not suitable for small dogs due to the size of kibble and totally wrong feeding guide, which left my dogs losing weight. couldn't bring myself to give them the rest. It went to the neighbour's bigger dogs to be used as a mixer. Would never purchase again.
08/12/15
Lack of Feeding Guide Information
I found this food after researching low fat foods. The thing I found so difficult is how much to feed because the body weight percentage advice seems such a low amount.? The manufacturers owe it to their customers and the health and welfare of their dogs to provide a chart as guidance of how much to feed and as some have found the amount of food at that percentage isn't adequate to maintain weight. Also no instructions as to soak or feed dry? Good food though let down by a lack of info on bag.
03/10/15|Rachel
Dogs lost weight eating recommended amount
My two English Toy Terriers have both lost weight eating the recommended serving of this food and I have had to nearly double the amount given. Very unhappy and kicking myself for not realising sooner, worried in case this has harmed them. One of the dogs (They were 5.4kg and 4.7kg) is fine with the kibble but the other struggles with the size and I have to snap them in half or soften them for her. I wouldn't buy this again and will be relieved when the bag is finished.
15/09/14|Em
Ethical diet for dogs
It's terribly hard to find dog foods using free-range chicken. Some of the very expensive grain-free ones are but I can't quite afford those prices. This food is from the same people as Markus Muhle but with the added bonus of using humanely reared, free-range chicken as the main protein. AND they donate a small amount for each purchase to animal welfare charities.
My dog loves the chunky kibble (pellet shaped just like MM) and she looks great on it. I think I've found the ideal dog food!
28/08/14
Working spaniel loves it!
Found this by accident when on offer. Phoebe will not normally eat dried food unless mixed in with wet, but she eats this with enthusiasm. I have even been able to substitute it (some quite large kibble pieces) for treats to help with her weight control. I will be buying more, even at the full price. Have only found it on zooplus so far.
19/07/14
Good for big dogs
My dachshund likes this food. I have only used it as a treat because the pieces are large for a small dog. Smaller pieces would be better for my dog.
16/07/14
Great Food
fussy JRT loves this - shame you can only buy in large bags - need a smaller size not only for the dog but for those of us who have nowhere to store huge containers
14/05/14|JT
Still waiting to be 'wowed'
I bought this for my two dogs because I wanted to get a better quality food for my 6 yr old collie/spaniel cross who has developed a delicate stomach. This rated highly in independent reviews and I chose it above its competitors because it did not use lots of additives and preservatives in the manufacturing process and above all I liked the ethics behind only using free range chicken in its supply chain. The food is about a third more expensive than the brand I was previously using - which is fine - but it doesn't go as far and I find that I have to feed rather a lot of it for my dogs to maintain their weight. About 50% more than the recommended amount. Because of the large amount that I feed, I find my dogs will skip one or two meals a week just because they can't get through the quantity, meaning they miss the equivalent of a days calories a week, causing me to try and feed them more to make up! I can only assume that this is because the less expensive (lower quality?) food I fed before was more calorie dense? I should probably mention that my dogs are very high energy breeds and they get a lot of exercise.
On the positive, they like the food well enough (they are not fussy eaters) and it seems to suit my spaniel/collie's digestion system. And I sleep well at night knowing that I am not supporting cruelty to chickens!
03/03/14
Excellent Food
At last a dog food my dog will eat with gusto, I normally have to coax her to eat her food. But with Lupo there is no need, she eats hers then goes straight after our other dogs food and tries to pinch his.
08/09/13|Jo amsel
An excellent dried food
We feed this to our own dogs and boarding dogs in addition to fresh meat. It never upsets their stomachs and is very palatable. I like the fact that there are only naturally derived vitamins and minerals in this product.
08/01/13
happy dogs
i have used lupo natural,markus and lukullus beef for some time now on my two weimaraners.they love all three, and i mix to give a more varied meal.good value and stools are always firm.very happy with all three and i wont be changing back to extruded .
21/09/12|Dogshrink
Gives Acana and Orijen a run for their money
I feed my dogs Orijen, Acana and other good foods. I buy only grain free varieties as I don't believe dogs need cheap grains in their diet. Oats are fine but definitely no bulking agents such as wheat and other rubbish ingredients.
I bought this food last time and my five dogs enjoyed it very much. It works out cheaper than Acana and Orijen so I will be giving them both a miss for a while and buying this one.
30/08/12|Hilary Fitzgerald
My Girls Love it
Was worried for my smallest when I saw the size of kibble, but the first day she tried it she took out all the lupo kibble and ate it and left all the old food till last. At least the kibble makes them chew their food and not swallow it whole. Their feces have been smaller and not so numerous. Still have it mixed with old food to use it up so not sure what they will be like on Lupo alone but so far I am very pleased with this food. Especially for my ColliexBichon who has very sensitive stomach and can't have egg. To anyone worried about kibble size, don't. My little Bichon jacke russel cross with her undershot jaw and few teeth manages it fine.
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*RRP= Recommended Retail Price ** Conditions apply
