Concept for Life Dog Food Range

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your dog ★ Exclusive to zooplus!

1 - 24 of 29 products
1 - 24 of 29 products
1 - 24 of 29 products

Premium complete dry food for adult dogs aged 10 months and over. Developed to meet the nutritional needs of small breeds, this diet is well-accepted and helps keep skin healthy.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
4kg
£19.49
£4.87 / kg
£18.52
Economy Pack: 2 x 4kg
individually priced £38.98
Now £36.49
£4.56 / kg
£34.67

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-2 working days
2 Varieties from
 £4.29
1kg
£4.29
£4.29 / kg
£4.08
4kg (4 x 1kg)
individually priced £17.16
Now £14.99
£3.75 / kg
£14.24

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Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-2 working days
4 Varieties from
 £5.99
1kg
£5.99
£5.99 / kg
£5.69
4kg
individually priced £23.96
Now £21.49
£5.37 / kg
£20.42
12kg
£50.99
£4.25 / kg
£48.44
Economy Pack: 2 x 12kg
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57

Formulated specifically for adult (12 months+) and older Frenchies, this food has 26% protein content & L-carnitine to maintain muscle mass, oils and a vitamin B complex for skin & coat

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
4kg
£17.99
£4.50 / kg
£17.09
Economy Pack: 2 x 4kg
individually priced £35.98
Now £33.49
£4.19 / kg
£31.82

Specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.

Delivery in 1-2 working days
4 Varieties from
 £8.99
1.5kg
£8.99
£5.99 / kg
£8.54
6kg
individually priced £35.96
Now £33.49
£5.58 / kg
£31.82
12kg
£51.49
£4.29 / kg
£48.92
Economy Pack: 2 x 12kg
individually priced £102.98
Now £99.49
£4.15 / kg
£94.52

High premium dry dog food, developed to meet the nutritional needs of large breed adult dogs. This diet offers essential joint and cartilage protection and helps your dog to maintain a healthy weight.

Delivery in 1-2 working days
5 Varieties from
 £1.49
100g
£1.49
£14.90 / kg
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69

High quality dry food, developed for large breed dogs with sensitive digestive systems. Easily-digestible rice & lamb as the only source of animal protein help optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Premium dry food developed for small adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps sensitive digestion.

Delivery in 1-2 working days
3 Varieties from
 £8.99
4kg
£20.99
£5.25 / kg
£19.94
Economy Pack: 2 x 4kg
individually priced £41.98
Now £39.49
£4.94 / kg
£37.52
1.5kg

Sold out

£8.99
£5.99 / kg
£8.54
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Complete dry dog food for adult dogs aged 12 months and over. Developed to meet nutritional needs of medium breeds, this diet is well-accepted and helps maintain a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.49
£3.71 / kg
£42.27
Economy Pack: 2 x 12kg
individually priced £88.98
Now £85.99
£3.58 / kg
£81.69

High premium dry food, formulated specifically for large breed senior dogs. This complete dog food promotes vitality, protects cells against ageing & keeps joints healthy.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44

A tasty calorie-reduced (-15%) complete dry dog food for overweight large breed dogs. It has a high protein content (27%) and special satiety formula to help maintain muscle tone and a healthy weight.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

Now when you buy selected 12kg bags of Concept for Life dry dog food, in a range of flavours and with tailored recipes, you'll only pay a special price.

Delivery in 1-2 working days
18 Varieties from
 £39.49
Labrador Retriever Adult (12kg)
Was £48.99
Now £43.99
£3.67 / kg
Labrador Sterilised (12kg)
Was £50.99
Now £45.99
£3.83 / kg
Boxer Adult (12kg)
Was £51.49
Now £46.49
£3.87 / kg
German Shepherd Adult (12kg)
Was £48.99
Now £43.99
£3.67 / kg
Golden Retriever Adult (12kg)
Was £48.99
Now £43.99
£3.67 / kg

Premium dry food for Golden Retrievers aged 15+ months, it has a balanced calorie content, with L-carnitine to maintain ideal weight, EPA & DHA fatty acids for healthy cardiac function and a shiny coat.

Delivery in 1-2 working days
3 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

Complete dry food for puppies, young dogs and pregnant dogs. Developed for large breeds, this kibble supports your puppy's natural defences and has an adapted energy content.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£50.49
£4.21 / kg
£47.97
Economy Pack: 2 x 12kg
individually priced £100.98
Now £97.49
£4.06 / kg
£92.62

Suited to the nutritional needs of medium-sized (11-25kg) senior dogs aged 7+, this complete dry dog food promotes your older dog's vitality and supports healthy bones and joints.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£46.99
£3.92 / kg
£44.64
Economy Pack: 2 x 12kg
individually priced £93.98
Now £90.99
£3.79 / kg
£86.44

Adapted to the nutritional needs of small breed senior dogs aged 8 years and over, this high premium, complete dry dog food promotes your dog's vitality and supports healthy teeth.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
3kg
individually priced £14.98
Now £13.99
£4.66 / kg
£13.29
Economy Pack: 2 x 3kg
individually priced £29.96
Now £26.99
£4.50 / kg
£25.64

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-2 working days
4 Varieties from
 £4.79
1kg
£4.79
£4.79 / kg
£4.55
4kg
individually priced £19.16
Now £16.99
£4.25 / kg
£16.14
12kg
£48.49
£4.04 / kg
£46.07
Economy Pack: 2 x 12kg
individually priced £96.98
Now £93.99
£3.92 / kg
£89.29

Complete dry food for puppies, young dogs and pregnant dogs. Formulated for medium breeds, this easy-to-digest kibble promotes healthy development.

Delivery in 1-2 working days
5 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£44.99
£3.75 / kg
£42.74
12kg + 1.5kg Free!
£44.99
£3.33 / kg
Economy Pack: 2 x 12kg
individually priced £89.98
Now £86.99
£3.62 / kg
£82.64

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value economy packs!

Delivery in 1-2 working days
23 Varieties from
 £14.99
Labrador Sterilised (2 x 12kg)
individually priced £101.98
Now £98.49
£4.10 / kg
£93.57
Labrador Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Golden Retriever Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77
Boxer Adult (2 x 12kg)
individually priced £102.98
Now £99.49
£4.15 / kg
£94.52
German Shepherd Adult (2 x 12kg)
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

High premium dry food, developed for medium breed adult dogs with sensitive digestive systems. Easily-digestible rice and lamb help to promote optimum digestion.

Delivery in 1-2 working days
4 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
6kg
individually priced £29.96
Now £27.49
£4.58 / kg
£26.12
12kg
£47.49
£3.96 / kg
£45.12
Economy Pack: 2 x 12kg
individually priced £94.98
Now £91.99
£3.83 / kg
£87.39

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-2 working days
3 Varieties from
 £7.49
1.5kg
£7.49
£4.99 / kg
£7.12
2 x 1.5kg
individually priced £14.98
Now £13.99
£4.66 / kg
£13.29
Economy Pack: 4 x 1.5kg
individually priced £29.96
Now £26.99
£4.50 / kg
£25.64

Adapted to the nutritional needs of Labrador Retrievers aged 15 months and over, this high premium, complete dry dog food offers joint protection and weight maintenance.

Delivery in 1-2 working days
4 Varieties from
 £8.49
1.5kg
£8.49
£5.66 / kg
£8.07
6kg
individually priced £33.96
Now £31.49
£5.25 / kg
£29.92
12kg
£48.99
£4.08 / kg
£46.54
Economy Pack: 2 x 12kg
individually priced £97.98
Now £94.49
£3.94 / kg
£89.77

Supplementary dog food which helps support the musculoskeletal system in adult dogs. With 30% New Zealand green-lipped mussel, omega 3 & 6, these pellets are perfect for large, active and older dogs.

Delivery in 1-2 working days
3 Varieties from
 £26.99
675g
£26.99
£39.99 / kg
£25.64
1100g
£39.99
£36.35 / kg
£37.99
Saver Pack: 2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14

Grain-free supplementary food in an economical Saver Pack: Suitable for adult dogs, these pellets contain 30% dried mussel meat and omega 3 & 6 fatty acids. They can help to keep your dog mobile.

Delivery in 1-2 working days
1 Varieties from
 £76.99
2 x 1100g
individually priced £79.98
Now £76.99
£35.00 / kg
£73.14