54 reviews forthrive Cat Treats Maxi Tube - Chicken

up until a few months ago we bought these large cans for our cats, but then had a problem with the batch sent because the freeze dried chicken was almsot rock hard, smelt off, was not the usual colour. the cats wouldn't touch it. we bought one from Amazon, it had the same batch number, was just as bad. We now have to buy the individual tubes as we don't know if the batch problem has been sorted, a shame as these were good value.

My cats always loved, loved, loved these treats, but the last batch was barely touched. The treats seemed a lot harder and clearly to the cats unappetising. Thrive need to check their product asap! Disappointing.

My fussy cat cannot get enough of these treats, he highly recommends them!

My story is the same as everyone else's, the cats LOVED and I mean really, really loved these. Not anymore. They have become a very expensive kibble topping for the wet-food lover who needs to eat more biscuits. My boy used to love these, they were perfect for throwing and the colour made them easy for him to find outside etc. The price is completely unjustifiable now, I don't know what they've done but they better undo it! Seems they have lost a lot of customers here.

My cats used to love these treats, I have been ordering them since 2015, but the last time I ordered, I noticed my cats won’t eat them, they smell it and leave it, I thought that’s very strange as they usually go mad for it, I smelt it and it really smells like glue, the texture is so hard and chalky and the smell is like off with glue smell, also as usual the base of the tin is full of powder which is a rip off for the very expensive price, I don’t think I’ll order it this time

Same as other reviews. My cat usually goes mad gor these. Just bought 3 boxes visting over £50 and he won't touch them. Can we get a refund/credit note?

My cats have eaten these form 12 + years and I received the same as recent reviews- different packaging (colour slightly off) bad small but what I noticed on the bottom was the batch code did not start GB . My cats won’t touch them!! If I order again and the different batch code get delivered, I’ll be returning for a full refund- this has become a very expensive item and such a waste of money if not getting used.

These were my go-to fail safe treats for my cats for the last decade but the last order (three maxi tubs, alas!) is a different product. The original white cubes you could split along the grain of the meat - now beige puffy crumbling lumps that the cats won’t touch. Are they nasty powdered chicken offcuts re-constituted into fake ‘chunks’? It’s a relief to see I’m not alone - I opened all three tins in case the first was a batch that had gone off. What a horrible waste of money! Glum cats too.

The last batch I got look and smell different and my cats won't eat them! They are normally white cubes, but these ones are brown and oddly shaped with a very crispy texture

It’s really hit and miss with Thrive freeze dried treats ! This time they are VERY disappointing big huge pieces that are very hard over done rubbish! Made my cat vomit . Normally I can’t keep the cats away from them except when they’re like this! None want them! The smaller tubes are NEVER like this!

My cats have always been obsessed with these treats however on the last delivery we have been very disappointed as the quality of the chicken does not seem to be the same. Thrive has done some different and perhaps over freeze dried the chicken as it’s quite hard and smells different to usual. I won’t be reordering until this is resolved unfortunately as it’s very expensive to buy but a real shame as it was my cats favourite treat! I hope Thrive are able to sort this product issue in future.

I order several tubs every 2 weeks because my cats love it. But the last two orders have been very disappointing. Zooplus is not the problem. Thrive are either using poor quality chicken or they over freeze the chicken. My cats won’t go near it. I am very disappointed, my cats even more so. They see the tubs and get excited but as soon as I give it to them they walk away disappointed. I won’t be ordering this again. I will look for alternatives.

Not only is the tin smaller and the price has gone up the treats themselves are different, in my last order the treats were a completely different texture (felt soft and chalky) and my cats who normally love them didn’t touch these ones. Disgusting how they charge more and make less quality. Also the amount of dust instead of chunks so disappointing

I've been ordering Thrive cat treats since 2023 because my cat loved them. However, with my latest order, I noticed that the smell and texture are different from the previous ones, and my cat won’t even try them. This has been a major disappointment and feels like a waste of my money.

I have a feeling that one of my cats [ youngest one ] could sell his soul for this snack. I am not kidding , he definitely can recognise the noise of opening the lid and rushes to kitchen. It is his number 1.

Thrive have changed this so 170g instead of 200g the chicken is hard so more likely to be wasted & still all the dust small bits at the bottom Thrive is already super expensive but now they've ruined this product HATE IT & seeking alternative this expensive bin filler

good natural food, fussy cats love them

I brought two tins (200g) of the chicken flavour last week and opened one of the tins and was quite surprised at the smaller portion size in the tin and also the chunks are more smaller pieces rather than chunky, I opened the other to and it is the same also, I’m not to happy having spent £42 on these tins, I buy these for my cat for the chunk size rather than to generally put on her food so I’ll just go and get the smaller tubes from the supermarket from now on

Why have you gone from 200g tube to 170g plus you have increased the price??? I understand to increase the price it’s self but you are ripping people off by making smaller portions. That’s so tricky and nasty

For the price these have gone up to its not worth buying any more, especially as the last 2 have had alot of powder and tiny bits at the bottom