A bit of training required.
My dog’s bear is 6 months old, it gets played with every single day.
Ok, his ears are missing now but he’s otherwise largely intact.
My big power-jawed GSD doesn’t get left to play on his own, I interact with him, we play tug with this and fetch and hide and seek.
If he starts to chew it he gets told ‘no’, I wasn’t quick enough with the ears.
My dog has a lot of soft toys , some of which are 3 or 4 years old.
The secret is not just to present your dog with a toy and expect him not to chew it.