13.5kg Concept for Life Dry Dog Food - 12kg + 1.5kg Free! *

Now when you buy selected great value 13.5kg bag of Concept for Life dry dog food, you'll only pay for 12kg - that's 1.5kg free!

Concept for Life Medium Sterilised dry dog food at a glance:

• Complete dry dog food for medium-sized adult dogs
• Ideal weight control and maintenance: : Increased protein combined with L-carnitine, and an adapted fat and energy content (-10 % compared to Concept for Life Medium Adult) can support your dog in maintaining an ideal weight when fed in appropriate amounts. It can help to prevent weight gain due to altered metabolism after sterilisation
• Muscle maintenance: The high protein content of 28% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles
• Strengthens natural defences: The special vitamin complex in combination with mannan-oligosaccharides and beta-glucans can help to strengthen the body's natural defences
• Grain-free: This recipe is totally grain-free
• With lots of fibre for satiety: Selected psyllium and lignocellulose dietary fibre are low in energy and help your dog to feel full.
• Shiny fur and healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin
• Dental hygiene: The Stay-Clean™ complex with highly soluble vitamin C supports a reduction in bacterial plaque formation while inhibiting the formation of tartar. In addition, special plant fibres help to mechanically clean the teeth
• Developed together with vets
• High meat content
• Grain and soya free

Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Among the benefits of this complete dry dog food are:

• Ideal weight maintenance:
  The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong.
• Maximum digestibility:
  The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
• Strengthens natural defences:
  The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen the body’s own natural defences.
• Highest level of acceptance:
  The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
• Shiny fur and healthy skin:
  The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life Large Adult is tailored, premium nutrition based on the individual dietary requirements of adult large breeds of dog, aged 15 months and over.

• Ideal weight maintenance:
  The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong.
• Healthy skin and shiny coat:
  The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
• Cartilage and joint protection:
  This formula contains the two natural cartilage nutrients glucosamine and chondroitin sulphate. Additionally, vitamin C can promote the formation of collagen, which is important for cartilage in large breed dogs.
• Highest level of acceptance:
  The balanced formula contains a high content of fresh meat, so it is very well accepted by picky large breed dogs.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
• Maximum digestibility:
  The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life Medium Junior is tailored, premium complete dry dog food based on the individual dietary requirements of growing junior medium breeds of dog, as well as pregnant and lactating dogs.

• Healthy, steady growth and development:
  The adapted protein content, combined with a balanced mix of vitamins and minerals, helps to promote steady growth and meets the increased energy requirements during the all-important but brief growing phase of your medium breed puppy.
• Optimal development of bones & teeth:
  The increased vitamin D3 content and the well-balanced ratio of calcium and phosphorus help to promote consistent development of bones and teeth.
• Optimum digestion:
  High-quality ingredients, as well as plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
• Boosts natural defences:
  Prebiotics and a special vitamin antioxidant complex made from aronia berries, hops and green tea can help to strengthen the body’s own defences. The increased vitamin content can aid healthy development.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your puppy needs for a long, healthy life.
• Shiny fur and healthy skin:
  The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
• Optimal joint and cartilage development:
  This dry dog food contains glucosamine and chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life – tailored nutrition for your pet

• Concept for Life Dry Dog Food

* Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase.